Two keys to successfully marketing and selling technology products are specificity and relevance. In-market buyers have a need for very specific, pre-sale content that provides relevant buying advice. The GuidesFor network delivers exactly the resources your buyers are looking for — hyper-focused content tailored to the buyer by industry, technology type, functional role, and buying
Our expansive and growing collection of niche-topic technology sites serves audiences in the Marketing, Sales, HR, IT, Small Business, and Finance industries. These sites allow brands to connect with and engage with highly targeted buyers at multiple touch points that span the entire buying process from the top of the funnel to the bottom.
Technology purchase decisions are complex, often involving multiple stakeholders and gatekeepers, and research shows that 75 - 90% of the buying process actually takes place before a potential customer engages with a vendor. Content plays a crucial role in identifying, engaging, and ultimately converting buyers.
GuidesFor is the online resource hub for buyers of IT solutions. GuidesFor aims to simplify and demystify the IT buyers' journey by educating business decision makers as they are in the process of buying a technology solution.
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